Midi is an app designed under the concept that 'A little bit here can be a lot elsewhere'. This philosophy is reflected in every aspect of Midi, encouraging users to perform small acts that can have a big impact. With Midi, every interaction, no matter how small, has the potential to generate significant change somewhere else.

Midi reflects its concept in each piece using normal and magnified images for greater impact. This visual strategy contrasts everyday situations with their amplified effects, illustrating how small actions can have significant repercussions.